To celebrate the launch of the brand new BUY MY SNEAKER sneaker marketplace app, we kicked it off with this video.
Almost 2 years ago, we approached KingXCI to put together an anthem for BUY MY SNEAKER. A few months later, the legend himself, J’Something, decided that something was missing, and added his own verse to make it complete.
The difficult part was that we had to keep this project a secret for such a long time. We knew that it had to be released alongside something special. We decided that we would keep it aside until our new app was ready.
The video was shot in June 2021, and featured KingXci performing the track, with J’Something being our star. The story around the production was to show a user ordering an exclusive sneaker from the app, and then going through and collecting his grail. Originally, we planned for the sneaker in the video to be the Nike Air Yeezy 2 ‘Red October’, which is one of the most limited and sought-after sneakers in the world.
Instead, we decided to switch it out for the Dior x Air Jordan 1 Low as that was the grail that J had ordered for himself at the time. This worked out better because, being his own pair, we would be able to get him to wear them for the shoot.
This is something that wasn’t done before in our industry, so we are extremely grateful that it worked out so well. The fact that we were able to get such an established artist on our anthem, and in our launch video is unbelievable.
Overall, we are happy with how everything came together, and we can’t wait for you to see what else we have planned going forward.