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INTRODUCING OUR NEW ONLINE STORE

BMS by BMS
May 25, 2022
in News
Reading Time: 1 min read
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For a few years, BMS has operated through our custom mobile app platform. The app was the first of its kind in Africa when it launched back in 2018, and it remains the only one up until now. The app initially allowed us to get into this market by offering something that didn’t exist yet in South Africa and now, even now in this crowded market, it allowed us to stand out from everyone else. It is the reason why our business was able to grow to the level that we are currently at.

As the first pillar within our plan for the next phase for BMS, we wanted to develop an online experience to make BMS much more accessible. An online store will allow us to be more flexible, offer more value, and will be more widely available.

We’re excited to announce that we’ve just launched our new online store in beta. The website is available for the public to visit and explore right now. Users will just need to accept the beta notice which states that during the beta phase, there might be some functions or areas which are being worked on or are unfinished.

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  • A throwback to our 2021 year-end event in collaboration with Häagen-Dazs at the Mall of Africa in Johannesburg.

The event was attended by hundreds of visitors and was filled with good vibes, the most exclusive sneakers and delicious ice cream.

@jsomethingmusic hosted, @sneakerlab had cleaning stations set up, @huntingforkicks_official covered the event, @houseofhaagendazs served some treats, and we gave away 5 sneakers at the end of the day.

This event was during COVID so it was special seeing people together and having a good time after such a long and difficult time. It’s always great to see how sneakers brings people together.

We can’t wait for you to see what we have in store for our 2022 year-end event — it’s going to be absolutely crazy 🙌.

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Inspired by Air Jordan 1 colorways, the OFF-WHITE X AIR JORDAN 1 RETRO HIGH OG
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