For a few years, BMS has operated through our custom mobile app platform. The app was the first of its kind in Africa when it launched back in 2018, and it remains the only one up until now. The app initially allowed us to get into this market by offering something that didn’t exist yet in South Africa and now, even now in this crowded market, it allowed us to stand out from everyone else. It is the reason why our business was able to grow to the level that we are currently at.
As the first pillar within our plan for the next phase for BMS, we wanted to develop an online experience to make BMS much more accessible. An online store will allow us to be more flexible, offer more value, and will be more widely available.
We’re excited to announce that we’ve just launched our new online store in beta. The website is available for the public to visit and explore right now. Users will just need to accept the beta notice which states that during the beta phase, there might be some functions or areas which are being worked on or are unfinished.